Privacy Policy
Last updated: 14 August 2026
This Privacy Policy explains how we (Faktumonline /EasyFront AB, “us” or “our”) collects and processes personal data when you visit faktumonline.com, contact us or place an order.
1. Who we are
Faktum Online is operated by EasyFront AB, which is the data controller responsible for the processing of personal data described in this Privacy Policy.
If you have any questions about how we process your personal data, you can contact us using the contact details available on our website.
2. Personal data we collect
Depending on how you use our website, we may collect:
- Contact information, such as your name, email address, telephone number and address.
- Order and delivery information, including products ordered, delivery details and order history.
- Payment-related information necessary to process your payment.
- Communications you send to us through email, forms or other contact methods.
- Technical and usage information, such as IP address, device and browser information, website activity and cookie data.
3. How and why we use your personal data
We process your personal data for the following purposes:
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Purpose
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Legal basis
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Orders and deliveries – To process purchases, payments and deliveries and communicate with you about your order.
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Performance of a contract
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Customer service and enquiries – To respond to questions, provide support and follow up on customer enquiries.
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Performance of a contract or legitimate interests
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Legal and accounting requirements – To comply with applicable accounting, tax and other legal requirements.
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Consent, where required
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Website analytics and improvement – To understand how our website is used and improve its functionality and performance.
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Consent, where required
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Advertising and conversion measurement – To measure the effectiveness of our advertising and marketing.
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Consent, where required
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Where we rely on legitimate interests, our interests include providing customer service, responding to enquiries and maintaining and improving our customer relationships. We balance these interests against your rights and interests.
4. Cookies
We use cookies and similar technologies. Cookies that are necessary for the operation of the website may be used without consent where permitted by law. Other cookies, including cookies used for analytics and advertising, are used based on your choices in our cookie settings where consent is required.
For information about the cookies we use and how you can change your preferences, please see our Cookie Policy.
5. Who we share personal data with
We may share personal data with trusted third-party service providers where necessary to operate our website and provide our services, including:
- WooCommerce – e-commerce and order management.
- Stripe – payment processing and fraud prevention.
- Google – advertising, conversion measurement and website services.
- Microsoft Clarity – website analytics and usage insights.
- Trustpilot – customer review invitations and services.
- Elementor – website functionality and cookie consent management.
These providers may process personal data on our behalf or as independent data controllers, depending on the service provided.
We do not sell your personal data.
6. International transfers
Some of our service providers may process personal data outside the EU/EEA.
Where personal data is transferred outside the EU/EEA, we ensure that an appropriate legal mechanism is used where required, such as an adequacy decision by the European Commission or the European Commission’s Standard Contractual Clauses and, where necessary, additional safeguards.
7. How long we keep personal data
We keep personal data only for as long as necessary for the purpose for which it was collected.
Order and transaction information is retained for as long as required to fulfil orders and comply with applicable accounting, tax, warranty and other legal requirements. Customer service and other correspondence is retained for as long as reasonably necessary to handle the matter and any related follow-up.
Data processed on the basis of consent is retained until the relevant retention period expires or you withdraw your consent, where applicable.
8. Your rights
Under the GDPR, depending on the circumstances, you have the right to:
- Request access to your personal data.
- Request correction of inaccurate personal data.
- Request deletion of your personal data.
- Request restriction of processing.
- Object to processing based on legitimate interests.
- Request data portability.
- Withdraw your consent at any time where processing is based on consent.
To exercise your rights, please contact us using the contact details available on our website.
9. Changes to this Privacy Policy
We may update this Privacy Policy when necessary to reflect changes in our processing, services or legal requirements. The latest version will always be published on this page together with the revised “Last updated” date.
10. Contact us
If you have any questions about this Privacy Policy or how we process your personal data, please contact us using the contact details provided on our website.